Search Engine Optimization is one of the most misunderstood terms in the internet marketing industry. Before you finalize a decision on which Seattle SEO company you’re going to work with you need to understand that SEO is only a portion of the overall picture of optimizing your online presence.
Infatuated With FREE Traffic
Yes, getting good organic rankings for your website will increase the amount of free traffic going to your website but it’s not about how much traffic you have… it’s the amount of targeted traffic you have. This begins with a strong understanding of how much click inventory you’re working with by doing extensive keyword research. Keyword research is the foundation of every well through out internet marketing campaign. Without it you are just building another sign in the dessert. Your conversions will be lower then average industry levels and your website will have no logical direction to direct and impact searchers to conversion.
Stop Shotgunning Your Online Presence: Get Targeted Results
You don’t need website traffic, you need to build your trust and authority with a specific target market that loves and raves about your products and services. Building trust and authority with your target market will naturally cause your trust and authority to build with Google, Bing, and Yahoo so that you achieve higher rankings.
Over 80% of Your Targeted Traffic are Searching for you Long Tail
The majority of high quality searchers will search for your products or services on the long tail. Long tail searches historically convert at a higher level then short tail searches. This is because the search intent of a customer tends to be higher on a long tail search. For instance, lets say your trying to sell red basketballs. The keyterm “red basketballs” is a short tail keyword (shorter would be basketballs). However, if your target market were to search, “red basketballs for sale” that would be a long tail keyword search and would result in more conversions and sales.
The Process of Search Engine Optimization On and Off Site
The process of SEO for your web page begins with keyword research and ends with analytics research and reporting. Here’s a breakdown of everything in-between:
- Keyword research – Discovering those terms that convert best for your product or service
- Content Development – Developing high quality content that is shareable and causes your customers to trust in your products and service.
- On-site and Off-site implementation – implementing content in strategic places on and off your website that will engage and drive traffic to your conversion points.
- Analytics and Reporting – tracking and discovering new successes and improving on past results through new creative strategic planning every month.
Wrapping up every strategy with analytics and reporting helps us stay accountable to our marketing efforts, ensuring that we are increasing your profits for every dollar you’re spending on web presence optimization.